For years we have been buying beans from Trader Joe’s, grinding them each morning, drinking the coffee. Well, it turns out that we were knuckle-dragging Neanderthals in the coffee department. Lord! Too too shaming! These days we SCOFF at Trader Joe’s coffee. All very well in its limited way, of course, but not for knowing aficionados such as Trendy Us. We’re in the market for Brazil Cafe Zinho Esperanza Honey (“Sweetly crisp, delicate. Cedar, honey, red apple, cocoaish chocolate, a hint of flowers in aroma and cup Gentle acidity; lightly syrupy mouthfeel. Cocoa and apple carry into a sweet, slightly drying finish.”) Or possibly, we might go for Sumatra Blue Batak (“Rich, pungent, grapefruit-like citrus dominates aroma and cup, with dark chocolate, berry and cedar complication. Round, crisp, balanced acidity; leanish mouthfeel. Sweet-toned but drying finish.) (What is it with this drying finish, by the way?)
Neanderthal that I am, I don’t get the cedar complication nor yet the drying finish. But honesty constrains me to admit that the upscale beans have a robust coffee flavor which far surpasses the more humble item.
And not just because you’ve paid twice as much for the beans (which certainly adds to one’s self admiration, however).
Anyway, I am relieved to report that our morning tipple is a much more refined and elegant roast than heretofore.
But, I must reluctantly admit that the history of our Coffee Benightedness does not stop there.
It appears that there is a truly gross, egregious error which we have been engaging in all these years. WE HAVE BEEN KEEPING THE BEANS IN THE FRIDGE. What can I say, I learned this culpable storage technique at my mother’s knee. She probably learned it from her mother. I expect that back in the days when refrigerators were the latest greatest technology, people kept EVERYTHING in the fridge. For instance, we know from the movies that Marilyn Monroe kept her panties in the fridge. FACT.
But whatever the reason for refrigerated beans back in the 40′s and 50′s, it is now regarded as a mortifying proof of red neck know-nothing coffee imbecilitude.
Quote from Scientific Coffee Web Page:
“When to Refrigerate Coffee:
Never, unless you are conducting a science experiment on how long it takes to ruin perfectly good coffee. The fridge is one of the absolute worst places to put coffee. Store your coffee beans in a sealed container in a dark place.”
So in addition to our $15 a pound coffee beans, I am getting a Stainless Steel Vacuum Coffee Bean Container, guaranteed to keep beans fresh.
Thank goodness, we are no longer the coffee buffoons of yore! Slowly, but slowly, we are climbing up from the pit of darkness and into the light. I was blind, but now I see! That would be us—the coffee, on the other hand, is making the reverse journey, into the pitch dark of a Vacuum Sealed container ( “Easy Push Button Vacuum System Allows Coffee Bean Gasses To Escape Without Letting in Oxygen”).

Hope




